1. Introduction

Advicely ("Advicely", "we", "our", or "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, share, and protect information when you access or use our website and services (the "Service").

By using Advicely, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

We may collect and process the following categories of information:

2.1 Personal Information

Name, username, or similar identifier
Email address and contact details
Account-related information

2.2 Technical Information

IP address
Browser type and version
Device and operating system information
Time zone and approximate location
Log and diagnostic data

2.3 Usage Information

Information about how you use the Service
Interaction data, including chat conversations with Advicely
Feature usage and performance metrics

2.4 Store Data

When you connect a supported e-commerce platform (such as Shopify or Wix), we may access:

Products
Orders
Inventory
Sales and performance data

Advicely has read-only access to store data and cannot modify or delete store content.

3. How We Use Your Information

We use your information for the following purposes:

To provide, operate, and maintain the Service
To analyze store data and generate AI-powered insights
To maintain conversational context and continuity
To improve, optimize, and develop our AI systems and features
To monitor, secure, and prevent misuse of the Service
To communicate with you regarding updates, support, and important notices

Conversation and usage data may be analyzed in aggregated or anonymized form to improve system accuracy and reliability.

4. Legal Basis for Processing

We process personal data based on one or more of the following legal grounds, depending on applicable law:

Performance of a contract (providing the Service)
Legitimate interests (service improvement, security, fraud prevention)
Compliance with legal obligations
Your consent, where required

5. Data Storage and Retention

We retain personal data only for as long as reasonably necessary to fulfill the purposes outlined in this Privacy Policy, including legal, accounting, or reporting requirements.

When you disconnect your store or delete your account:

Your personal and store-related data will be deleted or anonymized within 30 days, unless retention is required by law.

6. Data Security

We implement industry-standard technical and organizational measures to protect your data, including encryption in transit, access controls, and secure infrastructure practices.

While no system can guarantee absolute security, we take commercially reasonable steps to safeguard your information against unauthorized access, loss, or misuse.

7. Sharing and Third-Party Processing

We do not sell your personal data.

We may share or process data with trusted third-party service providers ("sub-processors") solely for the purpose of operating, supporting, and improving the Service. These may include:

Cloud infrastructure providers
Analytics and monitoring services
AI and machine-learning service providers

All sub-processors are subject to confidentiality, security, and data-protection obligations consistent with this Privacy Policy.

Improvement and analysis may include reviewing conversation data in aggregated or anonymized form and does not grant third parties ownership of your data.

8. International Data Transfers

Your information may be stored and processed in data centers located outside your country of residence. Where required, we apply appropriate safeguards to protect your data in accordance with applicable laws.

9. Cookies and Similar Technologies

We may use cookies or similar technologies to:

Enable core functionality
Analyze usage and performance
Improve security and reliability

You can control or disable cookies through your browser settings, though some features of the Service may not function properly as a result.

10. Your Privacy Rights

Depending on your jurisdiction, you may have the right to:

Access your personal data
Correct inaccurate or incomplete data
Request deletion of your data
Restrict or object to processing
Request data portability
Withdraw consent where processing is based on consent

To exercise these rights, please contact us using the details below.

11. Children's Privacy

Advicely is not intended for use by individuals under the age of 18. We do not knowingly collect personal data from children.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Material changes will be posted on this page with an updated "Last updated" date. Continued use of the Service after changes become effective constitutes acceptance of the revised Privacy Policy.

13. Contact Us

If you have any questions or requests regarding this Privacy Policy or your personal data, please contact: privacy@advicely.ai

Advicely – Privacy Policy